The world is becoming digital, and everyone needs to go digital for almost all marketing purposes. It is undeniable that search engine optimization (SEO) is an important aspect of digital marketing. It is an art and also a science that will take time for users to master. You must learn how to use specific keywords to rank high on Google.
With a powerful ranking tool, you will have a good grasp of where you stand, who your competitors are, and what aspect of your page needs improvement. To be honest, there are lots of rank checkers out there, and it may be hard to pick one, especially for someone who knows little about SEO. You can outsource the task completely to a third-party that provides such services.
But if your business is small and you cannot afford to hire anyone, here are the top ten SEO ranking tools in the market. With these tools, you can master SEO with little or no difficulty
1. Rank Tracker
This is a software that makes the job ten times easier when it comes to tracking your rankings. With this SEO tool at your disposal, you can check rankings on YouTube, Yahoo, Google, Bing, and over 300 search engines. It has a ranking keyword feature you can use to extract a list of keywords from a website. You can use it to analyze your website or even that of your competitors.
The best part of this rank tracker is that it has no limitations in terms of projects you want to create, domains you want to analyze, or the number of keywords to track. You can update your rankings regularly or allow the tool to help you. Just choose the time and frequency of the ranking checks.
It is integrated with Google Analytics so that every keyword you check will come with the traffic sources, cost per click, number of searches, and other SEO indicators. It allows you to collect a significant amount of data that is cheaper when compared to others in the market.
Pros
- Unlimited free trial
- You can check rankings with any frequency
- You can fully generate customizable keywords
- It is integrated with Google analytics
- Customer support
Cons
- It is a desktop software
2. SEMrush
This ranking tool is best for small and medium businesses. You can use it for guest blogging and also for analyzing the strategies of your competitors. It is an all-in-one SEO software. It has accurate ranking data and also the ability to segment rankings according to geographical locations, search engines, and devices. It is very useful for competition and keyword research. With it, you can compare your rankings and see how you measure against your competitors.
You can use SEMrush to effortlessly get the best content, best-performing pages, through robust metrics.
Pros
- Free 30-day trial
- Daily rank checks
- Advertising research
- Traffic analytics
- It can map keywords to SERP features
- Customer support
Cons
- SEMrush limits Keywords and projects
3. Moz Pro Rank Tracker
This is another great SEO tool you can use to track performance. Moz Pro tracker supplies you with precise rankings and keyword data. It is suitable for tracking your ranking progress, competitor’s strategies, and performance as well as any change that occurs in SERPS. It has a unique feature that allows you to track your competitors’ ranking and compare them with yours while finding how you can improve.
Like SEMrush, it has some limitations in rank frequency, users, and the number of keywords. This tool will suit an SEO beginner. It has everything you need for a basic ranking tool. The interface is simple and straightforward. It is an all-rounder tool that will not dig too much hole in your pocket.
Pros
- It offers link profile analysis
- On-page optimization
- Backlink analysis
- Awesome learning materials
- It is good for beginners
- A free trial is available
Cons
- It has limitations in terms of keywords and users
4. Google Search Console
This SEO tool is old but Gold. It is a great source of keyword data from Google. It will show you the keyword ranking of your webpages and the position these keywords have occupied within the last 28 days. Google search console supplies you with analytical data impressions, search occurrences, and a list of your pages that received the most clicks on Google. Also, all these stats will be filtered according to date, page, and device all at your convenience. It has one of the best SEO interfaces. It provides you with robust data to boost your search engine rankings.
It is perfect for SEO beginners that do not have enough to invest in a professional rank tracker because it is completely free
Pros
- Friendly interface
- It is 100% free of charge
- Google owns it
Cons
- It has no customer support
- Data can sometimes be inaccurate
5. Ahrefs
This is great software and one of the most reliable rank checks in the market. Ahrefs is the second-fastest web crawler after Google. With Ahrefs, you can track rankings across 170 countries. Every keyword you track also features search visibility, traffic, and position metrics. It allows you to explore your competition by comparing your rankings with that of your top 5 competitors. It also reports their search traffic, position distribution metrics, and their SERP features.
It has a similar feature like SEMrush. It allows the mapping of keywords to SERP features. These insights are priceless, and they will help you prioritize content optimization. Some plans in Ahrefs will limit the number of ranking checks just like a thc detox kit, and this is not advisable for those who have large data to review.
Pros
- It helps to generate numerous keywords
- It boosts your search engine rankings
- Customer support
- It is great for SEO and content marketing
Cons
- No free trial
6. Advanced Web Tracking
This ranking tool is perfect for Digital agencies and in-house SEO. It contains a wealth of useful features. It can display accurate data ranking in 130 countries and up to 22 search engines. It can also perform location-specific rankings attached to zip code.
You can compare your ranking performance with that of your competitors. This tool updates rankings every day so you can get access to fresh data. However, it limits the number of keywords you can track to only 35,500.
Pros
- Google analytics and search console integration
- Daily rank checks
- Comprehensive keyword data
- A free trial is available
Cons
- It is not advisable for SEO newbies
7. AccuRanker
AccuRanker is an efficient SEO tool that can help you track positions for up to 100,000 keywords. It is also integrated with Google analytics and search console. With these tools, you can get comprehensive data for every keyword. Its primary functions also include competition analysis. Just like other tools, you can compare your rankings with your top 10 competitors. It updates rankings on a daily basis so that you can get fresh and insightful data every day. With AccuRanker, you don’t have to worry about limitations. It does not limit the number of users and the number of domains you can track.
SEO beginners will appreciate the visually appealing interface. The price of software depends on the number of keywords you want to track.
Pros
- Customer support
- User-friendly interface
- Free trial available
Cons
- It is expensive
8. AuthorityLab
Just like AccuRanker, it is not an all-in-one SEO software. With AuthorityLab, you can set up multiple sites for optimizing your SEO campaign. It specializes in delivering users with accurate and up-to-date data daily. It does not limit the number of users, but there is a limitation in the number of keywords you can track. You also have the opportunity to compare rankings with your competitors
Pros
- Global tracking
- Daily reporting
- Google analytics and search console integration
Cons
- It limits keywords and domains
9. WebCEO
Here you have an all-in-one SEO software. It is a reliable rank checker and rank tracking tool. With WebCEO, you can monitor rankings on desktop and mobile devices. It is integrated with Google analytics. This means you will have access to all stats from Google. You can also see your top 10 competitors and figure out how to beat them
Pros
- A free trial is available
- Weekly ranking checks
- Google analytics and search engine console integration
Cons
- Limited keywords
10. SEOMonitor
This is another ranking tool that is worth having. It carries out daily search checks on both desktop and mobile. Every keyword comes with stats, rank, search volume, bounce rate, SERP features, etc. With SEO monitor, you can do competition research by exploring how you can outrank your top 5 competitors. Despite its great features, it limits the number of keywords and domains.
Pros
- A free trial is available
- Daily rank checks
- Customer support
- Google analytics and search console integration
Cons
- It limits your number of keywords and domains
Conclusion
Now you have an overview of the best 10 SEO rank checkers in the market. You need to choose one that meets your needs and also fits into your budget. Luckily most of them offer free trials. So, check them out before you finally make your choice.