Local SEO Tools: 10 Best Tools to Improve Your Local Search Rankings



Being a Digital marketer myself, I know the importance of SEO tools. I have been in the digital marketing industry for over 5 years. In the midst of my journey, I have found that without the help of the SEO tools, most of your hard work is wasted.

As the whole world is being digitized, SEO has become one of the important factors to consider for marketers to survive in digital competitions. For the businesses, it has become very important to dominate the local searches to boost their sales and conversation rate. This is where Local SEO becomes the first priority for businesses.

There are still some of the small scale businesses that are yet to expose themselves to SEO. they are yet not convinced with the fact that SEO might improve their sales. So, here are some facts that might help you understand how SEO is changing the way of marketing.

  • More than 88% of consumers buy products online after looking at the online reviews.
  • 20% of the local mobile searches lead to a sale.
  • More than 50% of the local SEO searches help the customer with the business addresses. Which directly boosts foot customers.
  • Finally, if your store is one of the results of the mobile searches, then there are chances that you will see that customer visiting your store.

Why is SEO important

The best part of having the best SEO services means you have an excellent online presence. It doesn’t matter where you are, if you have a strong local presence, it will generate good quality leads and will help your company with accelerating sales.

With that being said, you now understood the importance of SEO.

In this article, I will talk about SEO tools that are geared with advanced features to support you with SEO. all the Tools mentioned In the list below require basic SEO knowledge to use them. Without basic knowledge, you might not be able to understand how these tools work and how they are beneficial for you.

So what are we waiting for? Let’s hop on the list of the best SEO tools that help with the local search rankings.

10 Essential Local SEO & Listings Management Tools

The following list is of the best SEO tools that I personally find really helpful with SEO campaigns. All the tools mentioned below are free except for some of them. For them, you might have to pay a little sum every month.

  1. MOZ

Moz is an SEO tool that is developed by Moz. And you can say that Moz local is one of the best SEO tools mentioned in the list. Over the past decade, MOZ local was able to gain the trust of both small and large scale companies and has built an unfathomable reputation.

Moz Local helps businesses to optimize their online presence in such a way that it gets more local exposure. This ensures that your business listing is correct, visible, and consistent.

The best part of the Moz local that differentiate it with the other SEO tools is its accurate location feature. With this feature, your business is mapped accurately on the search results that help the customers visit your business.

  1. BrightLocal

SEO is a complicated part of digital marketing. It has several processes and methods. And to overview each and every method consumes your valuable time. But what if say, that is not the case anymore. Yes, with the help of the BrightLocal, you can easily have an overlook of all the SEO activities.

BrightLocal is a reporting platform founded by Myles Anderson and Ed Eliot. The popularity of these platforms can be known by the fact that more than 50,000 of agencies and companies use this platform to keep track of all the SEO activities happening in their company.

  1. Semrush

SEMrush is an all in one tool. But here I will not talk about the SEMrush, instead, I will talk about its listing management tool. SEMrush is collaborating with another tool Yext to perform listing management activities. With the help of these features, you can easily manage your local listing, reviews, and local pages.

The SEMrush list management tool helps the user to accumulate all the data and information at one centralized dashboard. You can update all the information at once and can publish it on the most relevant platforms.

  1. WhiteSpark

WhiteSpark was a web design agency that founded WhiteSpark in 2005. Today, it has been over a decade and this company has become a full-fledged SEO company that provides SEO services and develops SEO tools for the companies.

One Of the most known features of the WhiteSpark is its Citation finder tool. It helps the business to track citations and help them to grab new opportunities to boost their sales. With the help of the WhiteSpark Citation finder tool, you can track, review, and create high-quality backlinks.

Here are some of the most used features of the whitespark tool.

  • With the Citation finder, you can easily grab on the mission opportunity and can boost your Local SEO searches.
  • It allows you to monitor local SEO performances.
  • WhiteSpark helps you with your business review on popular platforms. Hence, it boosts your business reach and brings in new customers to your doorstep.
  • And finally, if you are using the best laptop, its performance far exceeds your expectations.
  1. Navads

If you are searching for a tool that can help you with the local SEO listing, then there is a high possibility that you just are looking for a tool like Navads. Navads is a local listing management tool that helps enterprises and agencies to boost their local listing with proper management strategies.

Navads has a highly centralized data platform that stores all the related information of tour listings. This helps the companies to regulate their location data to boost their local listing.

Navand has been in this industry for a quite long period. With decades of experience under its belts, it has come up with several strategic plans that can help to improve your ranking on the local SEO searches.

  1. Geo Ranker

Geo Ranker is a collective tool that integrates several other SEO tools together to provide the best services to its competitors. Geo Ranker helps the users to create a perfect citation that helps the user to get the most relevant results for its local SEO results.

With the help of the Geo Ranker, you can get the real-time data of the website. Starting from its DA (Domain Authority), Page Authority, traffic, to the health and traffic of the websites. And the best of this feature is that all the data accumulated are all real-time data. This makes the data much more valuable.

In Addition, this tool also helps the user to look through the content as well. This way, the users will be able to know the right keyword density of the content used for the websites.

  1. Synup

Synup is a local SEO software that helps the user to see their website’s performance on the local SEO directories. This software is very simple to use. The simplicity of this tool has made its name among the large scale and small scale businesses.

Here are features that you can get with the Synup.

  • Location management.
  • It crawls over 200 Search engine directories to see whether your site’s data is consistent or not.
  • It helps your business to create synchronization with the other websites.
  • It notifies you of all the happening on your websites.
  • Finally, personally I like this feature. It has a widget that helps your business with a GPS location that helps your users and customers to instantly locat5e your business on the map.
  1. Local SEO checklist

Most of the tools mentioned in this are somewhat expensive as compared to the Local Seo9 checklist. If you are looking for cheaper alternatives for the SEO tools than Local SEO Checklist fits the bill.

This tool is powered by Synup and offers more than 40 SEO tools to help you with your local SEO listing. It even provides an SEO guide that helps you to understand the SEO and highlight the part which needs to be SEO optimized.

In addition, to the SEO checklist, you can also access the following features.

  • Google scanner.
  • Smart Business checklist.
  • Schema scanner.
  1. SEOPressor

SEO pressor is more like a guide than an SEO tool. It goes through your website and checks its SEO capabilities. It gives an overall SEO score to your website showing your website’s weaknesses and strong suits.

It highlights all the problems of your website and gives you a tailored solution to improve your mistakes. The best feature that you can say about the SEOpressor will be its SEO audit feature. To be frank, it comes second to none.


All the tools mentioned above are some of the tools that I have personally used and have found that they are really helpful with local SEO searches. With the use of these tools, you can stay ahead of your local as well as international competitors in the market.

However, you need to know that the tools alone will not make the cut. You need to have a good idea of keywords. After implementing the right keywords in the SEO tools, you will get the desired result.

I hope that this article was useful to you and if you have any valuable suggestions then feel free to place them in the comment section.

Leave a Comment


54122 Dev Drive
New York, NY 10060

+1 000 000 0000
Contact Us



Join our email list to receive the latest updates.

Add your form here