Top 10 Link Building Tools & Softwares To ROCK UP Your SEO!



Is your website new, or was it created ten years back? Did you follow all the SEO rules and regulations meant to put your website on the first page? Most of all, did your backlink? Backlinking is essential for effective search engine optimization. Still, then it is a difficult job to do because of the constant changes that happen in SEO and the link building process. 

If you want to invest in link building but have too much on your plate, you can consider using a link building tool. There are plenty of options out there, but not all of them can do the job. Moreover, link building tools can get expensive, which can add to your existing expenditures, like hosting a website. In this article, you will find a list of some of the best link building tools that do not cost a fortune and are highly efficient. Before we jump to them, let’s understand why link building is essential and how it can benefit your website. This is necessary for those who haven’t don’t his before. 

Why Should you Consider Link Building?

The most important reason you should consider link building is to make more and more people aware of your website. Link building improves your website rank and puts you higher up on the search result page. This one process can make you famous if you understand how to systematically spread your website’s link on multiple platforms including, influencer blogs, YouTube, social media platforms, and even podcasts. 

What can Link Building do for your website?

The most crucial and popular benefit of website link building is that it can rank your website higher in the search engine. It ensures that your website shows up, and if you do it properly, you have a fair chance of beating your competitors. Another essential benefit of link building is that it drives traffic to your address from other places where you have left your link or from reference (external) links created by other websites. 

If the referring websites are high ranking and enjoy the right amount of traffic themselves, you are also likely to improve your ranking. When done according to rules, link building gets you appropriately indexed and quickly, which means you can be searched using only a few most appropriate keywords. 

Top 10 Link Building Tools for Your Website

1. Ahrefs

Ahrefs is a link building software that is ideal for SEO experts. It comes loaded with several features like keyword research tool, content explorer, technical SEO site audits, and rank tracking. All these advanced features make Ahrefs one of the most popular link building tools across the globe, and surprisingly, despite all its features, this tool is easy to use even for non-technical people. 

One of the coolest features of Ahrefs that is loved by SEO experts is the Link Intersect feature. This tool will tell you which websites link to your competitors but do not connect to you. By tracking this kind of link, you will be able to research and better understand why a website chooses your competitors over you. 

2. SEM Rush

SEM Rush is another one of the popular tools used for link building. This tool is considered as an all-in-one marketing tool kit for professionals who are just starting in SEO. It is quite easy to use and is the tool of choice for big shot brands like Quora, eBay, and Disney. 

Several features make this tool very popular, like competitor analysis, technical SEO audits, social media insights, keyword research, and keyword management. Keyword Magic tool of SEM Rush is probably the most used feature of this tool. SEM Rush also helps in monitoring online mentions. Paid users receive another great feature, and that is an analytic report which comes with audience details like demographics.

3. Majestic SEO

Majestic SEO is an excellent way to analyze both internal and external links on every page of your website. This tool is popularly used for SEO link building along with other benefits like analysis of backlinks, referring domains, and anchor text analysis. Majestic SEO has a humongous link index database. 

The feature that is much loved by SEO professionals is known as the Topical Trust Flow. This metric measures the number of links a site has from a pool of trusted websites. Buzz Stream

4. Link Explorer

Link Explorer is an upgraded version of Open Site Explorer, which is popularly used for free link building. Both of them have the same creator: the Mozbar. In the new version, all the issues people faced in the free version were rectified while improving the user experience. Link Explorer was launched to help content markets create unique strategies to improve business, boost sales, and beat competitors. 

Link Explorer further comes with capabilities like checking domain authorities, establish lost links, establish newly found relationships, checkout competitor websites, and use new link building techniques. This also the tool for you if you are looking to connect with influencers in a specific field. There’s also an option to check out an organized graph of page authority data and domain authority data.

5. Google Search Console

Google Search Console is a free link building tool from the search engine giant Google. This tool is loaded with Google’s wisdom and comes power-packed with a ton of helpful information that boosts a website’s search engine ranking. This tool comes with in-built features like sitemap indexes, internal link structures, AMP pages tracking, etc. Google Search Console also lets you fir various SEO problems related to the website. 

6. Ninja Outreach

Ninja Outreach is an excellent link building tool; there’s no doubting that. But there is much more to this tool than that. This tool is majorly an influencer tool, meaning it offers multiple ways to collaborate with influencers for link building. With Ninja Outreach, you can work on YouTube videos, projects, and even podcasts. 

This tool is used by stalwarts like Amazon, Walt Disney, and Amazon. Ninja Outreach lets you create powerful backlinks while promoting content and social media prospecting. 

7. Linkody

Linkody is one of the cheapest link building tools available right now. This is also one of the most straightforward tools available for SEO experts. This tool has a decent link index, and what people love the most about it is its feature, known as ‘Top Pages.’ This feature lets you check out the exact pages on a website that get the most links. This knowledge can come in handy to understand what is working on your website and what isn’t. The same feature can also help you know the competitor’s strategy.

This tool is an excellent choice for you if you have a limited budget and only a basic understanding of SEO. Linkody comes with a 30-day free trial, which means you get to try your hands on it for an extended period before you invest money. 

8. is a lightning-fast link building tool that is also known to be highly accurate. This tool pulls data from several sources to provide you with the perfect data set that will eventually help you make calculated decisions. Its email verification feature is one of the most popular features that automatically provide verified emails. This feature leads you to a high clickthrough rate. 

At, you can also bulk upload emails for verification before you start a campaign. According to experts, if you want to find authentic email addresses for an email outreach program, there is no better tool than

9. Pitchbox

Pitchbox is an outreach platform that has been created for efficiency. It also an easy to use platform that can enable all kinds of outreach processes. This platform works very hard to become an all-in-one solution that takes care of operations right from discovering prospects for reporting an outreach. 

What makes Pitchbox easy to use is its massive collection of pre-built campaigns like product reviews, blogger outreach service, and link removal. Once you choose a campaign, the tool walks you through all the steps and takes care of all the nuances from the first step to the last. According to SEO experts, Pitchbox’s outreach emails steal the show by letting you personalize the emails. There is also a cool feature that enables you to send automatic follow-up emails to people who do not respond to the first email. 

10. GroupHigh

GroupHigh is known to have the world’s largest blog search engine. This SEO software can come in handy if you plan to use blogger outreach campaigns to benefit your website. A simple search using the keywords related to your business can return you the details of thousands of bloggers with numbers like their audience size, gender, age, location, and ethnicity. This tool also provides features like location and contact details to easily reach out to the blogger and strengthen your link building efforts. 

Link building is crucial for SEO. You cannot expect to rank better without people talking about you, one way or the other. Choose any of the tools mentioned above and create a strong link building strategy for your business. 

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