TECH’s Professional Master’s Degree MBA in Digital Marketing allows you to learn the latest in digital marketing and e-commerce management.
The rise of technology in recent years, coupled with events such as the pandemic, has led to a revolution in the global economy, making e-commerce the main protagonist. Because of this, large companies and organisations are increasingly demanding digital marketing specialists. In TECH’s Professional Master’s Degree MBA in Digital Marketing, you will be able to train with experts and be a part of the growing world of e-commerce.
This MBA in Digital Marketing trains you to face the challenges and business decisions in the management of e-commerce and marketing in digital environments. Discover the new tools to attract customers, successfully lead sales teams, understand how the overall e-commerce process is carried out and use social networks as an important marketing asset.
Learn about the future of e-commerce and enter this changing world full of opportunities. Learn to recognise digital marketing trends and about the changing tastes and purchasing methods of consumers. Position yourself one step ahead and be part of the select group that will revolutionise the industry. In your hands you have the opportunity to achieve your dreams, join TECH and achieve everything you set your mind to.
The possibilities of digital marketing
Digital marketing is a powerful tool to communicate with customers. A link must be created to be aware of their needs and tastes. Market knowledge is crucial for the success of any company or business, and this is why understanding the customer’s needs must be the priority. Technology allows us to create these links effectively, using various tools that you will learn about in this program.
Customer acquisition and loyalty is key to maintaining a stable market. Digital marketing provides the opportunity to attract large numbers of customers and establish brands with which they feel identified. Customer loyalty results in an exponential increase in sales and the creation of an acquisition system that grows with positive recommendations and experience.
Digital marketing is also an incredible tool for the expansion of companies and businesses through other markets or territories. The vast reach of the digital world can arrive to the farthest corners of the world and extend an idea or product to unimaginable limits. Digital marketing allows to unite the world, providing a globalised market where everyone has opportunities. The new way of doing business is digital marketing, so you should know everything about it.
The Professional Master’s Degree MBA in Digital Marketing by TECH is developed entirely online. During the 12 months of training, students have access to the contents of the programme at any time and from any device, allowing them to self-manage their study time with maximum flexibility and adapted to each student’s schedule.
It has its own learning methodology, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams and conceptual maps in order to consolidate knowledge.
TECH Technological University
The TECH Technological University, the largest digital university in the world, is also the official online university of the NBA in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognised by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.
Thanks to its fully digital learning system, it provides training to students from anywhere in the world. An international trajectory that has allowed it to become a benchmark in distance learning, with a catalogue of more than 10,000 programmes, more than 100,000 new students each year and 500,000 graduates from more than 150 countries.
Specialised, highly qualified postgraduate courses, they offer their students the best training programmes at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consultancy firm KPMG.