Video is becoming increasingly popular, particularly in social media marketing. In fact, video content gets 94% more views than plain text posts, which makes video marketing valuable for sending your message across and establishing yourself as an authority in your field.
Video marketing has never been more powerful. In fact, a staggering 80% of marketers who use video as part of their strategy report improved results. It is no wonder then those businesses large and small are using video to not only market the products they sell but also to promote themselves and connect with their audience in a whole new way. The only disadvantage? There are so many platforms to pick from that it may be difficult to know where to start.
Picking the right platform can be a daunting task though, as these days there are dozens of video marketing platform options to choose from. But today we’ve done all the hard work for you and picked out the best platforms to post your video advertisement. Read on to learn more.
- TikTok
TikTok This app was developed by the Chinese company ByteDance. As of the moment, it has over 500 million users and is expected to overtake Instagram as the most popular app by 2022. You may use the app to create short films of roughly 20 seconds in duration. These videos feature fun themes and interesting designs that can bring an entirely new flare to your branding.
TikTok is on Top 6 of the most favorite social media app following Douyin. Based on studies, 17.9% of people using the internet with ages greater than 18 are reached through TikTok ads. . TikTok has over 1 billion monthly users, making it one of the greatest venues for advertising. More and more people are signing up to utilize the platform to either sell their business or simply create a vlog. The good thing about this platform is that it is equipped with a number of effects, filters, and even stickers. Just a reminder that TikTok has a unique aspect ratio, so to optimize and make it look professional, resizing your videos should be made to suit the best ratio.
- YouTube
Although there are new platforms emerging, YouTube should also be included on the list. This platform has been around for 15 years but this does not mean that they are out of trend. The site has improved and become faster and optimized to cope with the recent advances in technology. YouTube reached 1.7 billion unique visitors every month. Based on studies, a total of 694,000 hours of video are being watched and streamed every minute. It has been noticed that the average view rate of YouTube ads is 31.9%. Most marketers choose YouTube to expand their online reach and visibility and find customers with more advanced needs as it is equipped with analytics like age, gender, and location to optimize your ads.
- Snapchat
Snapchat is still the preferred video marketing platform for brands searching for an audience with the largest social reach. The app has over 187 million active users who spend an average of over 30 minutes a day viewing videos from their favorite brands.
Snapchat has been included in this list because it is the only platform that allows marketers and brands to engage consumers with short, exciting videos. Even though Snapchat does not have a vast library of available filters and developments, Snapchat provides a very good platform for reaching and engaging users in an innovative and quick way since it was created to suit the mobile generation.
- Wave.video
Wave.video is an enterprise-level video platform built by social media heavyweights Facebook, Twitter, and Google. Wave.video allows brands to host their videos on the platform and then manage them through a WordPress plugin which can be installed in minutes with one click.
- Cincopa
Cincopa is easily one of the best video marketing platforms on the internet as a service platform that allows you to upload and share your content while also making it easy to monetize through advertising.
Usually, a video marketing strategy that gets results includes three main ingredients: pictures, videos, and news stories. All of this is made easier for you through Cincopa’s platform. The power of Cincopa is the ability to show your content to the world in the most elegant way possible.
- VEED
Veed is a relatively new site, but they are changing the world of video marketing. They offer a full range of features from simple video hosting to community building and viral analytics. If you want your videos to go viral, this platform might be the missing link for your campaign. Veed enables you to create, measure and refine great content, which will drive your lead generation campaigns and overall business objectives. You can utilize several tools like creating introductions, filters, transitions, and even crop and resize videos for a better ratio.
- Vimeo
Vimeo is one of the most secure and helpful tools to generate traffic, leads, and sales with the highest quality video experience on the web. Vimeo has added numerous tools to its platform making it possible for businesses to step forward to boost up their marketing efforts. The most unique thing about Vimeo is its monetization system, which allows you to charge $0.99 per month for your content.
- Powtoon
Powtoon is a perfect solution if you need to present the idea, service, product, or yourself to other people online. You can use this platform to create animated videos on your own but you can also work with their professional designers. Another advantageous feature of this multimedia-storytelling tool is that it is free. With the help of different characters, interesting lines, animated icons, and a music track you can turn any information into an appealing animated presentation.
- Wistia
Wistia is a video hosting platform that allows businesses to create and deliver video content in an easy and cost-effective way. Wistia has a team of professionals behind the scene to ensure that businesses can focus on their core operations without worrying about all the technicalities of videos. Features include embedding, recording, and analytics plus it’s free to sign-up.
- WeVideo
Many business owners are choosing WeVideo to edit digital content because of the platform’s ease of use and powerful editing tools. With advanced and affordable editing tools, one-on-one customer service, WeVideo makes typical video creation/editing as simple as possible.
- Vidyard
Vidyard is a video intelligence platform for marketers to find and analyze videos across the web. The platform, launched in 2011, has since grown to become one of the most popular, complete, and user-friendly solutions available today. In terms of capabilities, Vidyard offers everything from analytics and engagement to content guidance and management. Also, it is online video marketing software used by marketers, agencies, and enterprises to create, find, and distribute engaging video content across multiple channels.
- Periscope
Periscope is a video marketing platform that allows users to create video content and stream it live on the internet, via mobile devices and desktops. This app is owned by Twitter, so it comes with a ton of perks, including being able to connect with high-powered influencers. With Periscope, you can engage your audience through the broadcasted live videos you’re creating.
- TVPage
TVPage is a video platform designed to enhance user engagement and that means it has been designed to offer more functionality than a traditional video host. In addition to the standard stream and download options, this platform also offers other relevant services such as the conversion of videos into memes/gifs/quick share options. This makes it ideal for promoting your brand across multiple platforms at once.
- SproutVideo
SproutVideo is one of your best options because it offers much more than just basic video hosting. You can easily create and edit professional-looking videos with tools like the switcher and free characters. This platform helps content creators create videos more efficiently. Some of the features that come with the Sproutvideo package include: HD video, transcoding resolution, drag and drop images onto the video player, drag and drop text onto the video player, video hosting and monitoring, keyword search stats, analytics report, a detailed score of the video.
- TwentyThree
TwentyThree is a social media marketing platform that helps businesses of all sizes improve customer, follower, and page engagement. They offer hashtags and a click to tweet feature for brands, very detailed analytics, and the ability to easily share videos on multiple platforms.
- Vidbeo
Vidbeo is a video marketing platform that allows you to create engaging short videos for your business and website that users can share. The platform contains more than 700 ready-to-go templates, thousands of images, and background music stock footage to choose from.
- Vixy
Vixy was built to serve as a viable alternative to video channels owned by video platforms. Vixy does this by allowing brands and advertisers to create their own content marketing hub for videos. This platform enables business clients to create marketing videos for social, sales, and marketing purposes. Key features include animated text, voiceover, music selection, instant preview, and more.
- Vidyome
The platform allows users to post online videos in the form of a slideshow or as an interactive video, and it includes text, images, and links that allow users to access ancillary content. It also enables users to access any videos related to the ones they are watching on YouTube. Vidyome enables its members to edit their videos by cutting clips together and making them shorter or longer.
- Brightcove
Brightcove is a video marketing platform that enables businesses to distribute and monetize videos across the Web. It supports video content uploads in multiple file formats, including H.264/MPEG-4 AVC, MPEG-4, 4V, WMV, AVI, and Flash. In addition, users can implement advanced tools for their live and on-demand video publishing needs.
- Ooyala
Ooyala is an online video platform that helps businesses deliver personalized and cohesive viewing experiences to their viewers. By integrating a wide range of creative tools, Ooyala allows users to create engaging video content and then delivers it to their audience across all devices.
Ooyala’s browser-based, flexible platform offers dynamic integration with existing infrastructure such as storage and media management systems, ad serving technology, and reporting software, allowing users to fine-tune their online video applications and optimize performance
Social media marketing has become one of the most important parts of any business. Not only does it help to get your name out there, but it also helps in converting new leads into actual customers who love your company and want to buy your products and services. When it comes to video marketing, there are tools for many different circumstances, including some that are complementary to each other. Therefore, choosing the right platform will depend on what you want to accomplish with it. A platform that is used to develop video campaigns may not be ideal when advanced video editing is needed. As a result, research is critical as you make your decision. This article could help you decide the best platform for your business.