Imagine this scheme: person A visits one particular website where a short video is attached on its homepage. He watches the rest of the video. On the other hand, person B visits a different website with a bulky, full-text on it. Who is more likely engaged on the website? It’s the former.
The short video introduced on the homepage is called explainer video, one of the most effective types of video to convey the message of a company’s product or services. The scheme above indicated that people are too busy to read the entire text on a website – besides, it looks boring and we are just lazy.
However, a short video comes to the rescue, a minute text reading equals a few seconds video that sends you more information. This way, people tend to stay longer.
Also, an explainer video can deliver the purpose of the content without people misinterpreting it as they read on a text. The short-time video helps them save their time and more importantly engage them and kill their boredom.
The question now: is it really effective?
Let’s find out!
Benefits of Creating Explainer Videos for Businesses
In Vidyard’s latest Business Benchmark, we find that marketers who are using explainer video are getting 49% growth in revenue. This explains that people are more engaged with video presentation than a textual approach.
Moreover, using a combination of visual, music, and storytelling can build people’s emotional experience to a brand or product. It is another explanation as to why people are more likely to purchase after viewing the explainer video.
An explainer video is spreadable through multiple platforms like Facebook or YouTube where people can still enjoy a 60-90 seconds video. If it conveys a good message with bombastic visuals, a chance of going viral is more likely to happen which is great news for the company. The more people talk about it, the more the conversion rate will increase.
Increase Web Traffic
The direct effect of going viral is that you could pull off more traffic to your website – another good thing! You can insert stunning call-to-actions on your explainer video to encourage the viewers to visit your website. That way, you can gain more high-quality and organic traffic.
Higher Rank on Google
This should be expected as a result of web traffic and SEO – yes – video presentation on your website is considered SEO friendly because Google Search Engine loves it! Google ranks the duration people spend on your website, and with an embedded video customers will likely stay longer. The stats say that including an explainer video makes your website 53 times more likely to end up on Google’s front page.
The Explainer Video Company You Can Rely On
After you understand all the benefits above, It is not foreign for a business owner to have an explainer video on their marketing tools. It is efficient and effective both in terms of building an audience and increasing conversion rate.
However, looking for the best explainer video production companies that can help your word out is a hassle and time-consuming. It is either you end up choosing whatever catches your eye first or staying in the search-engine rabbit hole.
The worst thing that could happen is you spend dollars only to receive a mediocre result that probably doesn’t turn it into sales. Aye!
Spare your time!
In this section, you’ll find out what explainer video production companies meet your expectations. It also includes information such as expertise, turn-around time frame, and past clients.
Over the last 8 years, Breadnbeyond has crafted over 2,500 explainer videos for 800+ companies from hot startups like Glassdoor to Fortune 500 lists like PayPal. Unlike its competitor, Breadnbeyond can deliver videos in 25 days or less, or it’s free. Their services include a complete animated explainer video package and a weekly phone call with their account manager.
Breadnbeyond is a great choice for tight-budget companies expecting nice results and quick turn-around.
Expertise in Animated Explainer Video, Cartoon, Whiteboard, Motion graphic, Cut-out
Past clients include PayPal, The World Bank, Citadel, Accenture
Epipheo has worked in a diverse industry from Big Data to Social Justice with their large teams. Unlike other websites, epipheo presents a bunch of portfolios from their past clients. It allows us to see whether their style matches our vision.
The team produces a single video of animated explainer video in 6-8 weeks. However, other services may require a shorter/longer timeline depending on the type of video.
Cincinnati, OH, United States
Clients include Google, Amazon, Trip Advisor
Expertise in 3D Explainer Video, Animated Video Course, Brand Video, Animated Explainer Video
The first explainer video maker during the YouTube era in 2007, Common Craft has garnered more than 50 million video views making it the most viewed video production company.
Right now they are not only producing explainer video but also video courses after their success of the definitive book – that is currently translated into 8 languages.
If you are new to video production, their video online course is nice to enroll especially for a small company wanting to produce on their own.
Seattle, WA, United States
Expertise in Explainer Video, Cut Out, Online Course
Clients include Google, Microsoft, Ford
Since its introduction in the 2011’s market, Wyzowl has completed over 3,000 explainer videos for over 1,500 companies. They have worked with 40 different countries making it one of the popular video production companies worldwide. With its Wyzowl’s brand guarantee, you will get an unlimited revision, fixed pricing, and turn-around times within one package.
Also, their contact support is fast where you’ll get replied only within 2 business hours.
Southport, United Kingdom
Expertise in Animated Video, Demo Video, Interactive Video, Live Action Video, Animated Graphics
Clients include Uberflip, Hiring Hub, Capital One, Natixis, Oxford University Press
Andrew, the founder, was whipping up demo videos for screencasts when the idea jumped in. He started making his ‘demo’ project with his made-up duck suffix to debut in video productions. Since then, Demoduck has created many videos for top companies like Google.
Chicago, IL, United States
Past clients include Facebook, Canon, Netflix, Panasonic
Expertise in Explainer Video, Branded Video, Commercial Video Production, Customer Testimonial Video
Yum Yum Videos aims to understand the brand’s unique identity and the target audience with a different approach. The teams have worked with more than 20 countries around the world and big companies like Walmart. They normally deliver video in 8-9 weeks for a single project, and 3 weeks only for a super-fast package.
Buenos Aires, Argentina
Clients include Fox, DocuSign, Red Bull, McKesson
Expertise in Explainer Video, Video Series, Tutorial Video, Animated Commercial Video
Thinkmojo has been around since 2011 and partnered with top-notch companies like Google. The team always put values to keep their videos simple, delightful, and curious. They also made it to Wistia’s blog for its unique process, and a bunch of portfolios are present on their homepage.
Edmonton, Alberta, Canada
Clients include Twitter, Slack, Linkedin, DataCamp
Expertise in Explainer Video, Commercial Video, Product Video
This explainer video company helps brands identify their best stories, choose the most effective content format, and deliver the stories to the right people. Unlike another company, Column Five has broader services including Branding, Data Visualization, Video Production, and Web Design and Development.
Newport Beach, CA, United States
Clients include Nike, Spotify, Microsoft, UCLA, Zendesk
Expertise in Explainer Video, Video Production, Branding
This Ontario based company has made over 1,200 explainer videos for clients in 15 countries and 15 languages. The teams’ vision to make a video that’s easy to understand and connects emotionally with customers has them to successfully work with well-known companies such as IBM and HP.
Collingwood, Ontario, Canada
Clients include IBM, HP, Bayer, Abbott
Expertise in Explainer Video, Whiteboard, Motion Graphics, CRM & Video
Founded in 2011, Explainify has worked with Fortune100 companies and going on. The company has its trademark frustration-free™ that allows clients to experience the unforgettable process of producing videos with sales, marketing, and training purposes.
Fayetteville, AR, United States
Clients include General Electrics, Bosch, NetSuite, SkyBox, Moz
Expertise in Brands Video, Explainer Video, Landing Page Video, PR Video
Each explainer video company has its perks and personalities, what we should understand is the process behind it. The above-mentioned companies have a unique approach to crafting their explainer videos, a process beginning from collecting data to understanding the client’s audience is one of the many methods out there. Also, the contact support service is another key to receive outcomes that meet expectations as well as their turn-around timeline.
On the other hand, if you are a small company with a very tight budget Breadnbeyond can solve the problem for you with its quick time frame in 25 days or less. If you want to learn video production in the hope of expanding business, Common Craft’s online course is good to choose.
When you need any marketing-related video or marketing strategy from scratches, we recommend Column Five for your next endeavor. This explainer video production company handles everything that needs to be done – you literally just sit and pay them dollars.
At the end of the day, it all boils down to your budget, business needs, and preferences. So, make sure you choose the company that produces highly-converting explainer videos that match your budget and aligns with your brand identity.
So, which explainer video production company is for you? Good luck!
Author: Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).