Do you want to learn how to write blog post titles that get clicks? Then you are on the right page.
Crafting the perfect blog title is hard, and takes a lot of experimentation to find the one that works. However, if you don’t get it right, you will be losing tons of traffic due to low CTR.
The good news is that I have done the hard work for you. In this guide, you will learn about 8 tips to help you write a click-worthy blog post title.
Without further ado, let’s dive in.
1. Avoid Overused Words
If you have been reading a lot of blog posts, you might have noticed certain words like “ultimate guide”and “amazing” are common in post titles. These kinds of words are now ineffective since they are often used, so it’s a nice thing to not use them.
In fact, a study by Hubspot revealed that using words like “magic” and “amazing” can decrease your CRT by a wide range. You definitely want to avoid them.
A nicer approach is to use similar words so your blog titles could look new and attractive.
2. Add a Number to Your Title
Numbers are magical; they can boost your CTR on the SERP.
Infact, research has proven that adding numbers to content titles can increase your traffic, so why shouldn’t you.
But adding a random number doesn’t do it, you need to be sure you are following the pattern that is already generating results.
You should check the SERP for similar titles to yours to understand what works best. If you notice the results in SERP are all even numbers, you should follow suit, and vice versa.
3. Remember your Keyword
If you are writing a blog post which you intend to rank on search engines, you surely want to include your keyword in your title. And if possible, add it to the beginning of your title.
For example, if your target keyword is “Shopify for Restaurants Review”, you can construct your blog post title to something like “Shopify for Restaurants Review in 2021”.
The point here is you should always make sure to include your keyword in your titles, especially at the beginning, when possible.
4. Follow the “How to” Formular
If you read a lot of blog content, you might have realized that “how to” posts are very popular; It’s a perfect structure for writing an in-depth guide.
The “how to” formular is perfect when writing a step-by-step tutorial or DIY tutorial.
For example, if you want to teach people dropshipping. The title will be something like “How to Start a dropshipping business”. This format of title is use for an in-depth guide that shows how to do something from scratch.
5. Use Brackets
You might have noticed many people using brackets in their titles, this is because this strategy works like fire. Adding brackets makes your title more detailed and gives searchers a reason to click on your post.
According to Semrush, using brackets in post titles for clarification can boost CTR by 38%. No wonder most blog post titles include brackets.
The thing with brackets is that it gives clarity to your titles and makes them different from others.
For example, let’s say you search for “alidropship review” on Google, and you found two results: Alidropship Premium Store Review and Alidropship Premium Store Review (2021). Which one will you click?.
It’s no brainer that you will click the second result because of the date in the bracket that shows that the result is more current.
6. Think of your Audience
If you are writing to a particular audience, it’s only ideal that you refer your title to them. This technique makes it stress-free to fine-tune your content to appease them.
For example, assuming you are writing a shopify guide for artists, instead of titling your post “Shopify Guide”, you should title it “Shopify for Artists”.
The idea with this technique is that you should pay more attention to your audience since they are the one reading the content, not you.
This strategy is also perfect for long tail keywords. The longer your keyword, the easier for you to rank it. For instance, it takes much time to rank “Shopify Costs” compared to “How much does Shopify Cost Monthly”.
7. Make the Value Clear
When people search for a topic on Google, they want to be sure of the value they can get from a post before clicking it. If your title isn’t speaking the value enough, you will end up getting low click-through-rate.
So making your content value crystal clear in your title will help convert visitors to your site.
For example, the title “Kicksta Review” and “Kicksta Review: 15 Features and setup instructions” will receive different engagements. The latter will get more clicks because it shows clear value of the readers will get from the content.
Just like how “Thrivecart Review: Features and hidden fees” will receive more clicks in the search results than “Thrivecart Review”.
The bottom line is: Always include the value readers can get from your content in your title.
8. Always Check SERP
This is a no-brainer, you want to make sure your blog post titles follow the pattern of already-ranking results. By always checking SERP to see how similar titles like yours are composed, you can be sure you are doing the right thing.
Assuming you want to write an in-depth guide on how to draw. You should quickly search that keyword on Google to see whether the ranking results are “how-to” guide or number posts. You only need to follow the trend.
Even though crafting the perfect content title is a bone-in-the-neck for most writers, it’s still something you can’t ignore. It has a direct correlation to how searchers click on your result on SERP.
I hope this post on how to write blog post titles gives you a head up. Feel free to ask me any questions in the comment section below.