In this day and age, technology is highly integrated into our world.
No one goes anywhere without a cell phone anymore. It’s hard to believe, but the average American person spends more than five hours a day on their phone!
For online businesses, there’s a gold mine of prospective customers on the web. The question is, what must you do to get a loyal following?
Digital marketing is the answer. Through digital marketing, you can use the internet to promote your company and products.
If all goes well, you’ll gain customers and loyal followers, helping your business thrive!
In this article, we discuss nine benefits of digital marketing. Here’s why it can put your business on the road to success.
1. Relatively Inexpensive
Digital marketing doesn’t have to cost a lot of money, even though it can take a lot of time. Make an effort to get the word out digitally, and you have the potential to reach a lot of people.
Running an email marketing campaign costs very little compared to traditional marketing.
When you’re forking out money on print and radio advertising, things quickly add up. But if you start an online newsletter, you can capture subscribers without spending a dime.
Use digital marketing to your advantage, and you can get a considerable return on your investment.
2. Builds Customer Loyalty
It’s fun being in charge of your company’s social media platforms. Take Instagram, for instance. Using photos and live “stories,” you can keep your fans up to date on new products and promotions.
Schedule posts, go live, and create stories to share your company’s vision with your followers. You have the opportunity to build rapport with them and make a lasting impression.
Once you have followers, you can earn customer loyalty by building positive relationships. Loyal customers will want to get the word out about your services.
Make it your goal to interact daily on social media. Your efforts should result in a growing and successful company.
3. Converts Followers into Buyers
Email marketing campaigns can drive sales. According to a study from Barilliance, the average email campaign has a 15.11% conversion rate.
If you don’t have any subscribers yet, don’t fret. You can use social sites such as Facebook and Instagram to gain new subscribers.
When you have enough subscribers, send emails to keep them informed.
For example, if you have an ecommerce shop, let them know about any upcoming sales. And don’t forget to send updates when you launch new products!
Email marketing can help you build your customer base. If your existing customers love your newsletter, they’ll pass it along. That means your newsletter also has the potential to attract new interest!
Make it your goal to send out weekly or monthly newsletters to nurture leads. If all goes well, it’ll turn subscribers into loyal customers and fans.
4. Lets You Use Video to Engage Your Audience
Integrating video into your digital marketing campaigns is an excellent way to build customer rapport.
Video marketing has endless potential. Here are a few types of videos you can create and share:
- Customer testimonials
- Product demonstrations
- Live-streamed events
- Guest features
Online videos can pack a punch, and you can post them anywhere. Share them on your website, on your social media pages, and even in your marketing emails.
Make sure video is a part of your marketing strategy now and in the future!
5. Encourages Immediate Purchases
If you set up a well-optimized online store, you’re more likely to get purchases right away.
Whether a customer finds your site through social media, organic search, or a referral, they can buy something at the click of a button.
If you only have a physical shop, it’s more challenging to convert people into customers. Some people prefer online shopping, and you’ll miss out on that entire group of people.
If you’re intent on having a brick-and-mortar store, consider having an online store, as well. That way, you’ll be able to sell to in-store shoppers and those who prefer online shopping.
6. Introduces You to a Global Audience
Digital marketing allows you to share your products with anyone in the world.
You can’t do that if your store is only in one city. Sell your products online, and a broader audience has the potential to find your website!
Setting up a website may seem like a headache now, but it has incredible benefits. Trust us when we say it’ll be worth it in the end.
Combine a killer website with effective marketing techniques, and you’re bound to succeed!
7. Tracking Results is Easy
If you’d like to know how your digital marketing efforts are going, it’s easy to track results.
Sites like Facebook have built-in analytics. Checking them makes it simple to analyze how many people are viewing your products and interacting with your page.
Tracking results is especially crucial for advertising campaigns. Whether you advertise on social media or a traditional website, you should know how your ads perform. That tells you what you’re doing right and what you need to fix.
8. Simplifies the Process of Publishing and Sharing Ads
Traditional forms of marketing, such as TV advertising, require you to jump through all kinds of hoops to get your ads out to the world.
Digital marketing tools, on the other hand, make it easy to share content. With a few social media and blogging platforms, you can promote your business to an audience of millions.
And you’ve got to love scheduling platforms like Buffer and Hootsuite. Their automation features make it possible to publish your content through multiple channels at any hour of the day. You don’t even have to be sitting at your computer to get your message out there.
Share with a broader audience, and you’re more likely to grow a strong customer base. And when you have a larger audience, you’ll have the potential to make more money.
9. Reaches Smartphone Users on Their Screens
Remember how many hours a person spends on their phone? Five hours a day seems like a lot of time to stare at a screen.
But peoples’ phone habits are good for business owners. After all, it gives you another place to reach your target audience.
As a company, having the potential to gain an endless amount of customers is exciting. And thanks to the power of smartphones, it’s possible for you to reach a broad audience.
Now, to reach those folks, you must have a mobile-friendly website. It should be easy for customers to view content and make purchases. Otherwise, people will bounce from your site, and you might as well not have a site at all!
At times, digital marketing can feel overwhelming. There are so many ways to gain customers that it’s hard to know where to start.
But, the fact that there are so many ways to build an audience is a testimony in itself. Digital marketing is powerful, and you should take advantage of that.
Don’t wait any longer to tap into the power of online marketing. Get your feet wet, and soon, you’ll become a reigning champion on the internet!
Bobbie Peterson has been in the multi-family housing industry for 14 years and is currently the Regional Vice President for Bria.